RMM Online Advertising Blog » comparison http://blog.redmccombsmedia.com Thu, 22 Jul 2010 23:41:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 CPC Expandable vs IAB Standard Banners http://blog.redmccombsmedia.com/2009/07/cpc-expandable-vs-iab-standard-banners/?utm_source=rss&utm_medium=rss&utm_campaign=cpc-expandable-vs-iab-standard-banners http://blog.redmccombsmedia.com/2009/07/cpc-expandable-vs-iab-standard-banners/#comments Thu, 16 Jul 2009 15:59:30 +0000 Nikki http://blog.redmccombsmedia.com/?p=116 Client: International Non-Profit Organization

Category: Display Advertising, CPC Expandable & IAB Standard Banners

Client Demographic for IAB Standard Banner: Adults that are Teachers

Client Demographic for CPC Expandable: Men & Women seeking
Educational Opportunities on the Non-Profit

Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main goal for both campaigns. For the Standard Banners they wanted to drive teachers to their landing page to download supplemental materials on lesson planning and to order resource kits for their classes.

The CPC Expandable campaign wanted to drive traffic to their website for those seeking to find out more about an exhibit they were hosting, to show the exhibit locations and to help visitors find out more about what the non-profit does and how to help internationally.

Challenges: Getting the desired reach and conversions, as well as visitors to their landing pages with a limited budget.

Strategy: RMM and client decided together to run their campaigns through our network on a Run of Network. This would help them maximize their reach as well as work for their budget.

Results: The Standard Banners delivered over 1,211,800 impressions and had a CTR of 0.15 for their two and a half month campaign. A typical CTR for a standard banner campaign is 0.05 but for the CPC Expandable, in just one month they delivered approximately 800,000 impressions with a CTR of 0.75. Thus far, the CPC Expandable has proven for this client to provide five times what the CTR was for the standard banner campaign and the client is very happy with the results.

]]> http://blog.redmccombsmedia.com/2009/07/cpc-expandable-vs-iab-standard-banners/feed/ 0 Switch to Bing and get Paid http://blog.redmccombsmedia.com/2009/06/switch-to-bing-and-get-paid/?utm_source=rss&utm_medium=rss&utm_campaign=switch-to-bing-and-get-paid http://blog.redmccombsmedia.com/2009/06/switch-to-bing-and-get-paid/#comments Wed, 17 Jun 2009 16:20:11 +0000 Scott http://blog.redmccombsmedia.com/?p=97 So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s shopping feature. I started my search on both sites for a digital camera, then selected a “Casio EXILIM CARD EX-S600″ and searched on both engines for the product. I found the lowest price (reputable) seller on both sites to be TechforLess.com. The offered price was the same for both, except Bing will pay me 9% cashback (that’s over $20!).

Bing cashback badge

Bing cashback badge

It works like a frequent shopper card & you can collect your cashback from Bing 60 days after your purchase as long as you have more than $5 credit in your account. There is a maximum of $2,500 per year you can collect. There are a bunch of T’s & C’s on their website, but basically you need to allow cookies in your browser settings & perform the Bing search & make the purchase within the same window & user session. Of course, you can always search again to start over & ensure you get credit.

$20 cashback! Bing, you have my attention.

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