Client: International Non-Profit Organization
Category: Display Advertising, CPC Expandable & IAB Standard Banners
Client Demographic for IAB Standard Banner: Adults that are Teachers
Client Demographic for CPC Expandable: Men & Women seeking
Educational Opportunities on the Non-Profit
Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main goal for both campaigns. For [...]

So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s [...]