RMM Online Advertising Blog » Bing http://blog.redmccombsmedia.com Thu, 22 Jul 2010 23:41:43 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Switch to Bing and get Paid http://blog.redmccombsmedia.com/2009/06/switch-to-bing-and-get-paid/?utm_source=rss&utm_medium=rss&utm_campaign=switch-to-bing-and-get-paid http://blog.redmccombsmedia.com/2009/06/switch-to-bing-and-get-paid/#comments Wed, 17 Jun 2009 16:20:11 +0000 Scott http://blog.redmccombsmedia.com/?p=97 So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s shopping feature. I started my search on both sites for a digital camera, then selected a “Casio EXILIM CARD EX-S600″ and searched on both engines for the product. I found the lowest price (reputable) seller on both sites to be TechforLess.com. The offered price was the same for both, except Bing will pay me 9% cashback (that’s over $20!).

Bing cashback badge

Bing cashback badge

It works like a frequent shopper card & you can collect your cashback from Bing 60 days after your purchase as long as you have more than $5 credit in your account. There is a maximum of $2,500 per year you can collect. There are a bunch of T’s & C’s on their website, but basically you need to allow cookies in your browser settings & perform the Bing search & make the purchase within the same window & user session. Of course, you can always search again to start over & ensure you get credit.

$20 cashback! Bing, you have my attention.

]]> http://blog.redmccombsmedia.com/2009/06/switch-to-bing-and-get-paid/feed/ 2 Bing Launches – Yawn http://blog.redmccombsmedia.com/2009/06/bing-launches-yawn/?utm_source=rss&utm_medium=rss&utm_campaign=bing-launches-yawn http://blog.redmccombsmedia.com/2009/06/bing-launches-yawn/#comments Thu, 04 Jun 2009 20:37:15 +0000 Scott http://blog.redmccombsmedia.com/?p=92 Yet another “new” search engine, Bing.com, was released yesterday this time by Microsoft. This is another in a string of new search engines that are supposed to revolutionize the way we search, so far, I have been underwhelmed. Upon their launch, AskJeeves.com, Ask.com and now Bing.com all promised to provide internet users with a superior search experience as compared to their current search engine. Microsoft is claiming that people frequently don’t get what they want on the first try, and that Bing will solve this problem. However, I reject the notion that people are dissatisfied with search, they may not find what they want immediately, but the productivity gains & information accessibility improvements are so great, that most of us don’t even notice.

What’s the first step to solving a problem? Admitting there is a problem, but we are not there yet. Maybe Microsoft’s reported $100 million budget will address that.

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