Here at Red McCombs Media, online advertising is central to our company. One of the things that has come up a handful of times in recent weeks is a discrepancy between the number of clicks being reported, and the number of visits being recorded by the client’s analytics package. I thought it would be helpful [...]

Client: International Non-Profit Organization
Category: Display Advertising, CPC Expandable & IAB Standard Banners
Client Demographic for IAB Standard Banner: Adults that are Teachers
Client Demographic for CPC Expandable: Men & Women seeking
Educational Opportunities on the Non-Profit
Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main goal for both campaigns. For [...]

Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform [...]