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	<title>RMM Online Advertising Blog &#187; announcements</title>
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		<title>Red McCombs Media Acquired by LIN TV</title>
		<link>http://blog.redmccombsmedia.com/2009/10/red-mccombs-media-acquired-by-lin-tv/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=red-mccombs-media-acquired-by-lin-tv</link>
		<comments>http://blog.redmccombsmedia.com/2009/10/red-mccombs-media-acquired-by-lin-tv/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 21:05:30 +0000</pubDate>
		<dc:creator>Ann Marie</dc:creator>
				<category><![CDATA[announcements]]></category>
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		<guid isPermaLink="false">http://blog.redmccombsmedia.com/?p=216</guid>
		<description><![CDATA[We here at Red McCombs Media, &#8220;RM Media&#8220;, which we are referred to due to legal reasons, are excited to announce that we have been acquired by LIN TV Corp (NYSE: TVL) this week! 
Who is LIN TV you ask? They&#8217;re a local television and digital media company, headquartered in Providence, Rhode Island. They have [...]]]></description>
			<content:encoded><![CDATA[<p>We here at Red McCombs Media, &#8220;<a href="http://www.redmccombsmedia.com/">RM Media</a>&#8220;, which we are referred to due to legal reasons, are excited to announce that we have been acquired by <a href="http://www.lintv.com/">LIN TV</a> Corp (<a href="http://www.google.com/finance?q=tvl">NYSE: TVL</a>) this week! </p>
<p>Who is LIN TV you ask? They&#8217;re a local television and digital media company, headquartered in Providence, Rhode Island. They have a solid presence in the broadcast network television arena. They own and/or operate 27 nationally-affiliated stations in 17 U.S. markets; along with more than 50 interactive television station and niche market websites and mobile marketing solutions. </p>
<p>We as employees are ready, willing, and raring to go for this new adventure. &#8220;This is an exciting opportunity for our company and our clients,&#8221; said our CEO Jon Flatt.  &#8221;Our foundation for success is, and will continue to be, providing unparalleled client service and achieving measurable results for our clients.  As part of LIN TV&#8217;s new media strategy, we will be able to benefit from important synergies and have greater resources for growth, enhanced service and innovation.&#8221;</p>
<p>Our goals will not change in regards to our clients. Our main objective will continue to be: targeting audiences with advertisers and publishers based on demographic, psychographic, and consumer behaviors to enhance branding and maximize client return on investment. In fact, we will be able to offer so much more through our work with the LIN TV team.  </p>
<p>&#8220;RM Media advances LIN’s transformation from a local broadcaster to a digital media company with a national footprint,&#8221; said LIN TV’s President and CEO Vincent Sadusky. &#8220;RM Media was founded by innovative and entrepreneurial leaders who have a clear understanding of new media engagement and a first-to-market advantage.&#8221;</p>
<p>While meeting with the LIN TV team yesterday and today, I believe the biggest similarity lies in both companies overwhelming ability to embrace change within the marketplace and effectively implement the solutions clients and consumers want. We are forerunners in our respective industries, looking for creative answers to hard problems. </p>
<p>For example, LIN TV was one of the first television broadcasters to fully commit to and make investments in its Internet infrastructure and content. LIN TV has a lucrative multiplatform business model employing synergies from its core on-air broadcasts and dedicated new media technologies and personnel.  On the flip side we have developed many technologies that LIN TV is eager to utilize including but not limited to; a top 35 comScore display ad network, a highly effective SEO &#038; SEM Optimization process, a consumer-and-advertiser friendly video player, and we acquired and integrated two companies that specialize in web development and lead generation, launched two top 100 comScore proprietary websites and services several Fortune 500 clients. </p>
<p>As a part of the LIN TV team we will continue to deliver measurable results to local, regional, and national clients including several Fortune 500 companies. With LIN TV’s outstanding new media strategies, our unique technologies, product innovation, transparency, and personalized online advertising solutions, this partnership will prove to be a step in the right direction!</p>
<p>We hope to continue or begin our outstanding work with you well into a bright future!</p>
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		<title>Inc. Magazine Unveils Exclusive List of America’s Fastest-Growing Private Companies—the Inc. 5000</title>
		<link>http://blog.redmccombsmedia.com/2009/08/inc-magazine-unveils-exclusive-list-of-america%e2%80%99s-fastest-growing-private-companies%e2%80%94the-inc-5000/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=inc-magazine-unveils-exclusive-list-of-america%e2%80%99s-fastest-growing-private-companies%e2%80%94the-inc-5000</link>
		<comments>http://blog.redmccombsmedia.com/2009/08/inc-magazine-unveils-exclusive-list-of-america%e2%80%99s-fastest-growing-private-companies%e2%80%94the-inc-5000/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:28:30 +0000</pubDate>
		<dc:creator>Nikki</dc:creator>
				<category><![CDATA[advertising]]></category>
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		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[online advertising]]></category>
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		<guid isPermaLink="false">http://blog.redmccombsmedia.com/?p=153</guid>
		<description><![CDATA[Red McCombs Media Ranks No. 1,388 on the 2009 Inc. 5000 with Three Year Sales Growth of 230.6%]]></description>
			<content:encoded><![CDATA[<p>Austin,Texas – August 17, 2009 &#8212; Inc. magazine announced Wednesday that  Red McCombs Media  is again among the Inc. 5000 fastest-growing private companies in the nation. The list is a comprehensive look at America’s privately held companies and independent-minded entrepreneurs – the nation’s most important economic growth segment. This marks consecutive years, 2007 and 2008 respectively, that Red McCombs Media has ranked in the top 30 percent of the list.</p>
<p>“Savvy trend spotters and those who invest in private companies know that the Inc. 5000 is the best place to find out about young companies that are achieving success through a wide variety of unprecedented business models, as well as older private companies that are still expanding at an impressive rate,” said Inc. 5000 project manager, Jim Melloan. “That’s why our list is so eagerly anticipated every year.”</p>
<p>Red McCombs Media was founded in 2004 and has posted a 230.6 percent growth between the qualifying years 2005-2008. They were also awarded No. 25 in the Top 50 Businesses in the Austin, Texas area. “Red McCombs Media continues to develop new media marketing products and technology that provide our clients quantifiable value. We have a clear understanding and direction of new media and why it is so valuable to the rapidly changing economic world. Our work ethic and dedication to servicing our clients is second to none,” said Red McCombs Media CEO, Jon Flatt.</p>
<p>Red McCombs Media’s philosophy of focusing on the client resonates throughout the company. The foundation for success continues to be providing unparalleled client service and achieving client ROI.</p>
<p>About Red McCombs Media –<br />
Red McCombs Media is an online advertising and media services company with a network component based in Austin, Texas. They connect targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client ROI.</p>
<p>Red McCombs Media focuses on delivering the human element in advertising campaigns through their display and video network, custom built site lists, search engine marketing, search engine optimization, creative and web development. They provide measurable results to local, regional and national clients including several Fortune 500 companies.</p>
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		<title>Introducing CPC Expandables</title>
		<link>http://blog.redmccombsmedia.com/2009/06/introducing-cpc-expandables/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=introducing-cpc-expandables</link>
		<comments>http://blog.redmccombsmedia.com/2009/06/introducing-cpc-expandables/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 21:35:02 +0000</pubDate>
		<dc:creator>Jon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[announcements]]></category>
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		<category><![CDATA[products]]></category>
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		<category><![CDATA[banners]]></category>

		<guid isPermaLink="false">http://blog.redmccombsmedia.com/?p=79</guid>
		<description><![CDATA[Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform [...]]]></description>
			<content:encoded><![CDATA[<p>Red McCombs Media is proud to introduce cost per click (CPC) expandable banners. Our soft launch of this product was in February and we’ve been working to improve the offering since then. We’ve had a tremendous response from our clients so far because it’s producing results! In many cases we have seen these banners outperform PPC search.<br />
<span id="more-79"></span><br />
Campaigns can be shown on a custom channel or throughout our network of publishers. Once a campaign starts our team monitors performance and works to optimize the results through both manual and automated techniques.</p>
<p>We are so confident in this product that we offering free banner creation and of course, you only pay for clicks and are never charged for impressions. These banners start at $0.40 CPC for Run of Network distribution or $0.80 and up CPC for RMM Custom Channel targeting with a minimum of $5,000 starting campaign budget. With a 3% pre-payment discount, daily campaign optimization, including impressions, clicks and post click activity upon request AND Geographic, demographic, and behavioral targeting …what’s not to love?</p>
<p>Our goal is for you to use expandable on a consistent basis to help generate performance brand awareness, leads, sales and any other desired post impression/click activity. RMM CPC Expandable Banners can help you collect consumer information used for mobile and email marketing campaigns as well. Rich Media advertising spend is <a href="http://totalaccess.emarketer.com/Chart.aspx?Ntk=basic&#038;Ne=404&#038;R=84997&#038;xsrc=chart_head_sitesearchx&#038;Ntt=interactive+banners&#038;N=405&#038;No=-1">set to increase</a> approximately 31% between 2009-2013 according to eMarketer.</p>
<p>RMM CPC Expandable Launch is the first of many products we will be re-introducing to the online market in 2009. These products are what we’ve built our foundation here at RMM and moving forward you can look out for the new and improved ways of tracking, reporting and optimization for Search Marketing, Display Advertising on our Premium Network, Mobile and Email Marketing, and Custom Channel Building.</p>
<p>Have more questions about the RMM CPC Expandable? Check out our <a title="CPC Expandables FAQ" href="http://www.redmccombsmedia.com/online-solutions/cpc-expandables/cpc-faq?utm_source=blog&#038;utm_medium=text%2Blink&#038;utm_campaign=cpc%2Bexpandable">FAQs</a> or <a href="http://www.redmccombsmedia.com/us/contact-us">contact us</a> for more information at 512.380.4400.</p>
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