We custom build your site list into three separate blocks that are designed with a maximum of ten sites in each block. Your campaign is assigned its own campaign manager that has the ability to manually adjust sites per block after the campaign has started to fully optimize to achieve the best possible performance. After we developed Block by Block Reporting, we were able to track additional data very easily and split it out by blocks and verticals, making our reporting structure unique and valuable to our clients and to us.

Block by Block Reporting was designed to be transparent and make campaign reporting easy to access for our clients. It started out as an internal tool, but as we grew, it was realized that we could open it up for our clients to use directly, saving time and giving them more flexible reporting.

This feature is the third of many products we will introduce to the online market in 2009-2010. These products are what we have built our foundation on and moving forward you can look out for our network expansion in comScore.

SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty. Clients can use mobile marketing for many purposes including coupons, sweepstakes, text-to-buy or text-to-give. In addition, our Bluetooth systems can target customers within close proximity to send full motion video, audio/ring tones, coupons and more directly to the phone in your target area.

“We are very excited to introduce mobile marketing to our clients as part of our overall strategy to offer clients an integrated, multi-media advertising campaign that reaches the consumer at the right time with the right medium,” said RM Media’s President Jon Flatt. “Our Mobile Marketing Solution’s targeting capabilities maximizes our clients’ marketing dollars by directing offers to the most valuable customers and our real-time reporting provides complete transparency and ensures results.”

We offer a 24/7 content management system with a client’s mobile campaign that gives easy access to the client’s database which makes it simple to change their offers to distribute to their subscribers. Clients also receive a user-friendly reporting dashboard that tabulates the opt-in and opt-out process and is presented in real-time with measureable results. Mobile advertising is a great lead generation tool because, like surveys, it captures consumers in the moment and allows them to quickly and easily request more information.

RM Media’s Mobile Marketing Solutions is part of a robust suite of products that provide clients new and improved ways to track, report and optimize search marketing, display advertising on its premium network, mobile and email marketing, and custom channel building.

Have more questions about our Mobile Marketing Solutions? Contact us for more information or call us at 512.380.4400.

“Savvy trend spotters and those who invest in private companies know that the Inc. 5000 is the best place to find out about young companies that are achieving success through a wide variety of unprecedented business models, as well as older private companies that are still expanding at an impressive rate,” said Inc. 5000 project manager, Jim Melloan. “That’s why our list is so eagerly anticipated every year.”

Red McCombs Media was founded in 2004 and has posted a 230.6 percent growth between the qualifying years 2005-2008. They were also awarded No. 25 in the Top 50 Businesses in the Austin, Texas area. “Red McCombs Media continues to develop new media marketing products and technology that provide our clients quantifiable value. We have a clear understanding and direction of new media and why it is so valuable to the rapidly changing economic world. Our work ethic and dedication to servicing our clients is second to none,” said Red McCombs Media CEO, Jon Flatt.

Red McCombs Media’s philosophy of focusing on the client resonates throughout the company. The foundation for success continues to be providing unparalleled client service and achieving client ROI.

About Red McCombs Media –
Red McCombs Media is an online advertising and media services company with a network component based in Austin, Texas. They connect targeted audiences with advertisers and publishers based on demographic, psychographic and consumer behaviors to enhance branding and maximize client ROI.

Red McCombs Media focuses on delivering the human element in advertising campaigns through their display and video network, custom built site lists, search engine marketing, search engine optimization, creative and web development. They provide measurable results to local, regional and national clients including several Fortune 500 companies.

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Category: Display Advertising, CPC Expandable & IAB Standard Banners

Client Demographic for IAB Standard Banner: Adults that are Teachers

Client Demographic for CPC Expandable: Men & Women seeking
Educational Opportunities on the Non-Profit

Campaign Goals: To target one U.S. state and to increase traffic to their landing pages was a main goal for both campaigns. For the Standard Banners they wanted to drive teachers to their landing page to download supplemental materials on lesson planning and to order resource kits for their classes.

The CPC Expandable campaign wanted to drive traffic to their website for those seeking to find out more about an exhibit they were hosting, to show the exhibit locations and to help visitors find out more about what the non-profit does and how to help internationally.

Challenges: Getting the desired reach and conversions, as well as visitors to their landing pages with a limited budget.

Strategy: RMM and client decided together to run their campaigns through our network on a Run of Network. This would help them maximize their reach as well as work for their budget.

Results: The Standard Banners delivered over 1,211,800 impressions and had a CTR of 0.15 for their two and a half month campaign. A typical CTR for a standard banner campaign is 0.05 but for the CPC Expandable, in just one month they delivered approximately 800,000 impressions with a CTR of 0.75. Thus far, the CPC Expandable has proven for this client to provide five times what the CTR was for the standard banner campaign and the client is very happy with the results.

Paula Berg, Public Relations for Southwest Airlines, gave the Lunch Keynote address. She took the crowd on the rollercoaster that is her life at Southwest and showed us that it is manageable to maintain all the social media outlets and do a blog… all you need to do is be a superhuman. Here at Red McCombs Media, we’re far from being superhuman but we know we can get it done and done well. We’re testing the social media waters and getting our feet wet. I may not be the best blogger or the best tweeter but I plan to improve each day until I get it down… just like Paula did, then maybe I’ll be… half-superhuman.

What was my “Ah Ha” moment, you ask? Well, it wasn’t a single thing but it was more a re-affirmation of my true passion for the marketing profession and all the exciting things constantly changing that make it all worth while. What made it even better is I wasn’t alone, everyone was all ears just as I was; we were ready for that ‘something new’. 

Overall, the conference was highly informative and I suggest that if you can make it out to any of their upcoming cities on the OMS tour, you should stop in for a few refreshers and a lot of great ideas with ways to get things moving at your company. Also, if you ask questions at the end you get a complimentary beverage of your choice… now that’s a deal.

Text Messaging, Emails and Applications OH MY! Technology is changing daily and you want to make sure your up-to-date and in with the ‘cool’ kids, don’t be afraid… it’s worth the leap. Mobile and Email Marketing are two of the newest trends in the internet sphere and at RMM we’re in with the crowd, we can help you build your customer database or use an existing database to make sure you get the maximum ROI for your campaign. Don’t be left behind after you read these stats on how you can benefit from both, they are not competitive they are complementary.

From Twitter to Facebook you’ve got to be in the know-how, social networks are booming and it doesn’t show signs of stopping short of extraordinary growth. If you’re not in on the social revolution now’s the time. Give your consumers what they want but be sure not to over-network yourself, according to AdAge.com it is possible. Research conducted by the IAB in the U.K. showed that nearly a third of social networkers said they are fed up with the constant requests to join groups and try new applications. Know how you can join in the fun while giving up-to-date and relevant information for your customers and consumers. Mobile social networking is also on the up-and-up, 25% of all survey respondents log on to check or update their social networking pages. Marketers will spend an estimated $2.35 billion to advertise on social networks worldwide in 2009, that’s a 17 percent increase from 2008, says eMarketer. Proof of growth? I think so. If you’re already a part of the social world, be our friend, we won’t spam you and we’ll continue to give you valuable information to prove that online is where you need to be.

We can help you set your company apart from the competition by building your brand in a downward economy. Now isn’t that risk you’re willing to take?