SMS-based marketing is an emerging tool that is delivering strong results; our clients are already building an active mobile database that’s driving sales, increasing their brand awareness, and promoting customer loyalty. Clients can use mobile marketing for many purposes including coupons, sweepstakes, text-to-buy or text-to-give. In addition, our Bluetooth systems can target customers within close proximity to send full motion video, audio/ring tones, coupons and more directly to the phone in your target area.

“We are very excited to introduce mobile marketing to our clients as part of our overall strategy to offer clients an integrated, multi-media advertising campaign that reaches the consumer at the right time with the right medium,” said RM Media’s President Jon Flatt. “Our Mobile Marketing Solution’s targeting capabilities maximizes our clients’ marketing dollars by directing offers to the most valuable customers and our real-time reporting provides complete transparency and ensures results.”

We offer a 24/7 content management system with a client’s mobile campaign that gives easy access to the client’s database which makes it simple to change their offers to distribute to their subscribers. Clients also receive a user-friendly reporting dashboard that tabulates the opt-in and opt-out process and is presented in real-time with measureable results. Mobile advertising is a great lead generation tool because, like surveys, it captures consumers in the moment and allows them to quickly and easily request more information.

RM Media’s Mobile Marketing Solutions is part of a robust suite of products that provide clients new and improved ways to track, report and optimize search marketing, display advertising on its premium network, mobile and email marketing, and custom channel building.

Have more questions about our Mobile Marketing Solutions? Contact us for more information or call us at 512.380.4400.

Who is LIN TV you ask? They’re a local television and digital media company, headquartered in Providence, Rhode Island. They have a solid presence in the broadcast network television arena. They own and/or operate 27 nationally-affiliated stations in 17 U.S. markets; along with more than 50 interactive television station and niche market websites and mobile marketing solutions.

We as employees are ready, willing, and raring to go for this new adventure. “This is an exciting opportunity for our company and our clients,” said our CEO Jon Flatt.  ”Our foundation for success is, and will continue to be, providing unparalleled client service and achieving measurable results for our clients. As part of LIN TV’s new media strategy, we will be able to benefit from important synergies and have greater resources for growth, enhanced service and innovation.”

Our goals will not change in regards to our clients. Our main objective will continue to be: targeting audiences with advertisers and publishers based on demographic, psychographic, and consumer behaviors to enhance branding and maximize client return on investment. In fact, we will be able to offer so much more through our work with the LIN TV team.

“RM Media advances LIN’s transformation from a local broadcaster to a digital media company with a national footprint,” said LIN TV’s President and CEO Vincent Sadusky. “RM Media was founded by innovative and entrepreneurial leaders who have a clear understanding of new media engagement and a first-to-market advantage.”

While meeting with the LIN TV team yesterday and today, I believe the biggest similarity lies in both companies overwhelming ability to embrace change within the marketplace and effectively implement the solutions clients and consumers want. We are forerunners in our respective industries, looking for creative answers to hard problems.

For example, LIN TV was one of the first television broadcasters to fully commit to and make investments in its Internet infrastructure and content. LIN TV has a lucrative multiplatform business model employing synergies from its core on-air broadcasts and dedicated new media technologies and personnel. On the flip side we have developed many technologies that LIN TV is eager to utilize including but not limited to; a top 35 comScore display ad network, a highly effective SEO & SEM Optimization process, a consumer-and-advertiser friendly video player, and we acquired and integrated two companies that specialize in web development and lead generation, launched two top 100 comScore proprietary websites and services several Fortune 500 clients.

As a part of the LIN TV team we will continue to deliver measurable results to local, regional, and national clients including several Fortune 500 companies. With LIN TV’s outstanding new media strategies, our unique technologies, product innovation, transparency, and personalized online advertising solutions, this partnership will prove to be a step in the right direction!

We hope to continue or begin our outstanding work with you well into a bright future!