So my former cynicism regarding the launch of Bing has been tempered by my initial experiences with the search engine. I still haven’t switched my default search tool to Bing, but I am intrigued that Microsoft will “buy” my loyalty with Bing Cashback. I discovered this when doing a side-by-side comparison of Google & Bing’s shopping feature. I started my search on both sites for a digital camera, then selected a “Casio EXILIM CARD EX-S600″ and searched on both engines for the product. I found the lowest price (reputable) seller on both sites to be TechforLess.com. The offered price was the same for both, except Bing will pay me 9% cashback (that’s over $20!).

Bing cashback badge

It works like a frequent shopper card & you can collect your cashback from Bing 60 days after your purchase as long as you have more than $5 credit in your account. There is a maximum of $2,500 per year you can collect. There are a bunch of T’s & C’s on their website, but basically you need to allow cookies in your browser settings & perform the Bing search & make the purchase within the same window & user session. Of course, you can always search again to start over & ensure you get credit.

$20 cashback! Bing, you have my attention.