I recently spoke with Victor Lund of the WAV Group regarding the various techniques & strategies we have used to successfully grow small to medium sized business using local search. We have had great success with both paid search through Google pay-per-click and organic search through search engine optimization. The article is focused on the real estate industry, in which we have done well, but the trends apply to the broader market as well.

Check it out, WAV Group Releases Localism Whitepaper.